Two Things †Branding and Writers Block

Two Things – Branding and Writers Block Of course youre wondering what these two have to do with each other. Actually its more about what they have in common. For the first time in my career, I see writing income sliding to a new level I feel it will not recover from. What Im trying to say is that the effort you put into your writing business last year isnt enough for this year. To make the same income, you have to work harder and smarter. The competition is fierce. Whether you hate traditional or indie matters not anymore because authors on both sides are hurting. Incomes are down. Its harder than ever to be heard and seen, much less read. Why such a morbid post? Look at the title of this post again. Its like youre in a mob. Ever seen that commercial about the little door that data is trying to run through, only to see people pile atop one another unable to get through? Then the advertiser talks about a bigger door that allows all data to go through? Well, were at that stage where the door (the reader) is tiny. Authors are that mob. Only some will get through. Thats why branding is super critical right now. I listen to long-time, mid-list authors complain these days about how their incomes are way down, but they are doing the same thing theyve always done. Thats the problem. They are doing the same thingmarketing some, maybe posting on FB three times a week, thinking what worked in 2005 still works now. You cannot be seen without being different. You cannot be heard without noise, a dfferent kind of noise, because God knows its noisy out there. You need a brand, and when you figure out what it is, then you need to sling it and work it hard. Daily. Yep, daily. Now, that brings us to the other topic: writers block. In this day where Amazon accepts thousands of books per day to its database, you cannot sit back and profess to have writers block. Like your marketing, you need to write daily. Block NEVER stops you from writing. Somewhere in your head it makes you think you cant write, but guess what? Your brain and hands still work . . . so write. With the sea of writers out there writing daily, youll be soon forgotten otherwise. Sorry for the rant, but Im seeing good writers, long-time writers, being run over

The correlation between race and child obesity Research Paper

The correlation between race and child obesity - Research Paper Example Many researches have been carried out to understand the reason behind the increase in prevalence of obesity among children. The aim of this paper is to compare two articles discussing the research about the role of racial background in the development of obesity among children. The validity of the information in an article depends not only on the credentials of the author but also on the efforts taken by the author to reach the depth of the topic discussed. The two articles that are included in the study are: 1) â€Å"Racial and Ethnic Differentials in Overweight and Obesity Among 3-Year-Old Children† by Kimbro, Brooks-Gunn and McLanahan and, 2) â€Å"UCSF study finds racial gaps in child obesity† by Allday. The analysis of the articles â€Å"Racial and Ethnic Differentials in Overweight and Obesity Among 3-Year-Old Children† (by Kimbro, Brooks-Gunn and McLanahan) and â€Å"UCSF study finds racial gaps in child obesity† (by Allday), revealed that the racia l background is one of he major factors of development of obesity in a child as parents from different racial background harbor different beliefs about obesity and this influences the weight of a child. â€Å"Racial and Ethnic Differentials in Overweight and Obesity Among 3-Year-Old Children† by Kimbro, Brooks-Gunn and McLanahan, is an excellent article which provides an in depth information about the effect of racial background on the development of obesity in children. The authors of the article are qualified and have experience in the field of health science. The authors, Kimbro, Brooks-Gunn and McLanahan, are working with University of Wisconsin, Columbia University and Princeton University, respectively. Their experience has helped them to reach the depth of the topic by studying different aspects of children’s life which could affect the development of obesity in them. The study discussed in the article is comprehensive and is based on

Literary Analysis of a text within a particular context Essay

Literary Analysis of a text within a particular context - Essay Example In a sense, her dominance over the male characters can be considered as her fantasy -of being free and to act freely- that continually shrinks due to the male expectation of loyalty from a wife. Hedda comes from a higher socioeconomic class. But her husband is much lower than her class and still depends on Aunt Julie for financial support. This sense of superiority provokes her internally to demand an equal play in the family that is obviously more than what male notion of a woman’s loyalty allows. In this regard, Hedenskooq comments, â€Å"In Hedda, we find a woman who is strong, brazen, and independent, yet is determined to live her life through the context of the society around her. She is a woman caught in a vicious cycle of expectation and disappointment.† (325) One of Ibsen’s motivations to juxtapose the husband-band wife patriarchal structure of modern family system is to show his readers how money matters in women’s loyalty to husband and how a woman reacts to this juxtaposition. What the society considers as women’s happiness, namely the material happiness in her husband’s house is merely emotional death by materialism. Also women continually go on to sacrifice their own share of equal play, to fulfill the male expectation, under the disguise of the social ideology of â€Å"loyalty of a wife†. Since in Jurgen Tessman’s household, the financial happiness is evidently not present, the crust of loyalty has simply melted down and Hedda seems to seek more of dominance or at least of an equal play than being subservient to him. Again as male dominated society will still not allow her to play an equal share, she exerts dominance on others in Jurgen Tessman’s family. Hedda was not willing to marr y Tessman since he is economically depended on his Aunt Julie and since he is a member of a social that is lower than Hedda’s. But for some reasons she was forced to marry him. Indeed Hedda is the product of patriarchal society. In it, she

The Politics of Global Communications Essay Example | Topics and Well Written Essays - 1000 words

The Politics of Global Communications - Essay Example Globalization of communication dates back to the 1920s where initially it was spurred by international trade, expansion of media companies as well as colonialism. Politics in this era were characterized by the official opening of the US global communication policy. As noted by Kamalipour', ), information and communication technologies such as internet, mobile phones, satellite radio and television are used by political power houses to meet their propaganda all over the world. Global communication has changed the way politics are done by encouraging revolutionalization, for instance in global economy and ecology .Globalization allows politics to take a vast growth worldwide through non-governmental organizations, other integrated schemes and also through global movements. Of the most important technology in politics is telecommunication which is a process through which information is transferred. Telecommunication gives people options, especially to chose the ideologies to buy and the ones to discard (Kamalipour, 2002).Global communication has a great positive impact on politics because it helps in spreading politics across boarders through its' instruments such as radios, televisions, telegraphs among others. These can generally be termed as political instruments. Kamalipour (2002), highlights the political aspects of communication as vital in the global politics. Politics of global communication have contributed to the deterioration of diplomacy and often are responsible for many wars fought. Taking the example of the First World War; communication in form of wide coverage of radio, as well as heightened and increased public awareness something which resulted into public pressure on governments, coalitions. With the media reaching more people than ever before, and the general public turning into media for news on progress of wars, the way they perceive the outcome of war usually has a meaningful bearing in the destiny of whole societies. All the above results in the political interest of by the political elites in controlling flow of news. With ICT now virtually under control of political leaders the issue of security in regard to telecommunications, results into the design of communications strategy, communications intelligence, and cryptography which are important and decisive tools in times of war. This was evident as early as during the first and second World Wars. Since technological advancements have increased the speed of communications between nations of the world, this has had an effect of increased importance to governments. The fact that knowledge is power means that, always, governments seek to capitalize on the improved speed and availability of communications, basically to advance their control of power as well as to influence of their political adversaries. Therefore emergence of new trends which influence the political aspects of the not so new concept of global communications network in the period preceding the twentieth century is to blame for many wars fought in the 19th century. When critically examined, the evolution of technology resulted into fast and reliable communication over long distances in the form of electric telegraph in the late 19th century and internet in the 21st century. Although having internal networks is viable and less risky, network communications

Strategy Development Format of JB Hi-Fi Essay Example | Topics and Well Written Essays - 5000 words

Strategy Development Format of JB Hi-Fi - Essay Example The company has to enhance its appeal to the target audience comprising consumers in the age group of 18-23 years and hence it has to emanate a youthful image that will ensure maximum footfall from these young, energetic individuals. The IMC strategies of JB Hi-Fi are centered on the fundamental objective that it has to draw the attention of its target audience through a lively atmosphere as well as consumer-friendly and helpful personnel that are dedicated to provide unparalleled customer delight. Moreover, the company must bank on its virtual consumer interface through an efficient website and electronic catalogues to enhance its brand awareness among customers. Other genres of media such as television, magazines, newspapers and periodicals will also be of great use in communicating the brand proposition of JB Hi-Fi and will help the company maximize its market penetration as well as brand image. JB Hi Fi is one of the largest Australian retailers of home entertainment products. Th e company offers some of the world’s most popular brands of speakers, Hi-Fi, DVDs, VCRs, car sound, cameras, home theatres, portable audios and computers. JB Hi Fi is also renowned for offering the largest range of recorded music, video games, DVD movies and DVD music. Products are available in both online store as well as traditional brick-and-mortar stores. It is revealed from the primary research that a major portion of JB customers are male. It is found that almost 67% of the customers are male.

Work Design Roles Assignment Example | Topics and Well Written Essays - 1500 words

Work Design Roles - Assignment Example Processes used in this regard by the Human Resource Managers include selection, development and the rewarding process which together form the key elements of an HRM cycle. However, one process that is closely related to all these key elements in the process of Job/Work design. Work Design can be defined as the process of specification of the responsibilities, methods as well as relationships of jobs in order to meet the technological and organizational requirements of a business organization as well as the personal requirement of job holders. It is important for Human Resource manager to understand the importance of work design in order to understand the effect that a particular role can have on the employee and on the organization. This report attempts to provide an understanding of how important is work design for employees, by detailing and differentiating between the roles of a Bookstore Manager and an LGV Lorry Driver (Barrett & Mayson, 2008). Human Resource managers use a number of approaches for work design within any organization. One of most commonly used approach is of Socio-Economic Theory. It specifies four basic principles, which according to its authors contribute majorly toward the optimum design of any role. These principles are Responsible autonomy, Adaptability, Whole Tasks and Meaningful Tasks. In the following lines, work design of a bookstore manager and an LGV Lorry driver are differentiated based on these principles (Miner, 2002). The position of bookstore manager is considered a senior position among management-level employees. This is because not only the store manager is responsible for the financial performance of the store, he/she is also responsible for developing and leading a team of employees that work at the store as well. Hence, this position not only requires significant management skills but also require leadership skills.  

Strategy Development Format of JB Hi-Fi Essay Example | Topics and Well Written Essays - 5000 words

Strategy Development Format of JB Hi-Fi - Essay Example The company has to enhance its appeal to the target audience comprising consumers in the age group of 18-23 years and hence it has to emanate a youthful image that will ensure maximum footfall from these young, energetic individuals. The IMC strategies of JB Hi-Fi are centered on the fundamental objective that it has to draw the attention of its target audience through a lively atmosphere as well as consumer-friendly and helpful personnel that are dedicated to provide unparalleled customer delight. Moreover, the company must bank on its virtual consumer interface through an efficient website and electronic catalogues to enhance its brand awareness among customers. Other genres of media such as television, magazines, newspapers and periodicals will also be of great use in communicating the brand proposition of JB Hi-Fi and will help the company maximize its market penetration as well as brand image. JB Hi Fi is one of the largest Australian retailers of home entertainment products. Th e company offers some of the world’s most popular brands of speakers, Hi-Fi, DVDs, VCRs, car sound, cameras, home theatres, portable audios and computers. JB Hi Fi is also renowned for offering the largest range of recorded music, video games, DVD movies and DVD music. Products are available in both online store as well as traditional brick-and-mortar stores. It is revealed from the primary research that a major portion of JB customers are male. It is found that almost 67% of the customers are male.